An iconic Australian fashion label is coming to Pacific Werribee.

Witchery, which specialises in women’s clothing, shoes and accessories, will open in shop 230 at the centre on Thursday, August 1.

While the label is sold within the Myer store at Pacific Werribee, this will be its first standalone shop within the centre.

Witchery also has stores in Geelong, at Highpoint and DFO Essendon.

Beginning as a women’s shirt business in 1974, the Witchery Group was purchased by Country Road seven years ago.

Since 2000, Witchery has been a supporter of the Ovarian Cancer Research Foundation through the White Shirt Campaign.