A celebration of sport and community will be the focus of a festival later this month.

The inaugural I Love Albion Festival will be held at J.R. Parsons Reserve on Saturday, March 30.

Event organiser Emmet Monaghan said the festival would provide entertainment and fun for all.

“All the local sporting clubs will be there
on the day with come and try activities and there’ll also be Western Bulldogs clinics, inflatables, mascots and player appearances,” he said.

“We’ve also got a big inflatable park, sport and non-sport activities including camel rides, 10 food trucks, three craft beer booths and market stalls.”

It promises to be a big event, but
Mr Monaghan said it didn’t start off that way.

“A while ago we decided, as the Albion Football Club, to play a bigger role in the community,” he said. “So we decided on this event, which was going to be AFL-focused.

“But after some consultation, we decided to broaden the event and offer sports like baseball and cricket.”

Mr Monaghan said he was hoping for a big turnout to ensure the event continues.

“We don’t really know what numbers to expect,” he said. “We’d love it if everyone in Brimbank came down, but we’d be really happy with 3000.

“We’ve had some generous sponsors so almost everything is free.”

The festival will run from 11am-4pm.

Details: bit.ly/2C3w53F