In significant signs of the times, the work, services and products of Optraffic will soon be seen by motorists and residents all over the western suburbs and Victoria.

Managing Director Dean Faranda has been busy establishing Optraffic’s newest branch in Williamston North, getting it ready to meet traffic management and screen advertising needs of a wide variety of organisations and projects.

Business Development Manager, Rebecca Petrovic, says it’s all systems go since the branch was officially opened on October 25, with a partner representative from China coming out to cut the ribbon.

“Since we started in New South Wales in 2015, the company has rapidly expanded in meeting industry needs right across Australia,” she says. “It’s now time for us to grow our presence in Victoria, to connect with clients who are looking for traffic management products and customer service at the highest level.

“We don’t just provide high-quality, affordable products – we offer 24/7 after-sales support. So if a piece of equipment isn’t working properly, we can have someone quickly on the ground. Some companies in this industry don’t offer that, but we’re very focused on providing top customer service. That’s the main reason we’ve seen such rapid growth – there’s an acknowledgement that we do things right.”

Optraffic also has the ability to modify products to meet specific needs. The company is building a large factory in China to facilitate quick supply and ongoing innovation.

So what products does Optraffic supply?

The product range is wide, with spare parts also provided.

Included are custom-made vehicle cages and fit-outs, variable message signs, arrow boards, lighting towers, generators and many other types of traffic and safety equipment.

“We have advertising boards that are five colour as well as full colour video boards,” Rebecca says. “They can be mounted on trailers or on walls and really help to get our clients’ messages out in eye-catching, innovative ways.”

Rebecca says Optraffic staff members understand service.

“We’ve developed the business around meeting client requirements,” she says. “If a prospective customer touches base with us at our Williamstown North branch, they will find their sales and service inquiries responded to promptly and effectively.

“Our team, drawn from many different industries, offers experience and expertise, as well as an ability to spot product development ideas and innovation.

“We’re in a dynamic industry and respond accordingly, keeping abreast of trends and maintaining quality standards.”


Optraffic, 35 Chelmsford Street, Williamstown North. Inquiries: 1300 157 554 or

OpTraffic Signs. (Photo Damjan Janevski)

OpTraffic Signs. (Photo Damjan Janevski)