Maribyrnong’s heart is well and truly on its sleeve in a new mobile phone app sharing the best the area has to offer.

The ‘I ♥ Maribyrnong’ app is a Melbourne first which helps users discover and navigate the area’s many highlights.

The free app, which can be used on both Apple and Android devices, guides users through the city with interactive maps, public transport information and an evolving guide to bars, cafes, shops, parks, gardens and sporting grounds.

Categories within the app include ‘eat and drink’, ‘shopping destinations’, ‘parks and gardens’ and ‘getting around’.

Listings can easily be shared via social media.

Maribyrnong mayor Cameron McDonald said the new app offered an engaging way to learn about the area and its offerings.

“We know locals and visitors alike enjoy using it to explore places like Footscray – a foodie haven that reflects the melting pot of cultures in our city,” he said.

“They can also discover our quaint villages Seddon and Yarraville, which are well-known for their unique shopping and cafes and our rolling parklands, such as the beautiful Footscray Park on the banks of the Maribyrnong River.”

Cr McDonald said the app would help promote local businesses and attract new customers.

The ‘I ♥ Maribyrnong’ app can be downloaded for free via iTunes or Google Play.